There’s a certain mystique to the life of a touring musician: new places and people every day, not a lot of sleep, the rush of performing, the monotony of transportation. In their new music video for the DJ-Kicks exclusive track “Hugo,” Brandt Brauer Frick have found a way to encapsulate the experience in short form, using a rapidfire montage format culled from over 15,000 pictures shot during their recent performances. Watch the video and read Daniel Brandt’s description below.
As everyone produces a big mass of photos/data on a regular basis since the smartphone is in everyone’s hands, nobody is ever able to actually go through them anymore. The moments of looking back actually never happen. To take this even further we invented a new happening while touring called the “Shoot out.” In a shoot out everyone takes out their smartphone and tries to take as many photos of all other people involved as possible which results in having loads of photos from different perspectives. This was the starting point of this video and also the need to have those photos not be completely lost in piles of data no one will ever go through again. It was more of a practical solution of getting those photos from the past two years into a context that people will actually see them but we also don’t need to bore them off with a slide show at home as no one wants to look at personal photos from other people anymore longer than a second (except our parents). The video consists of a selection from originally around 15.000 photos. –Daniel Brandt